PC and SEO Working Together

  • 1 Feb 2022
  • 1:00 PM - 2:00 PM
  • Zoom

SEO and PPC are often at odds with each other due to lack of communication and collaboration. In this data-powered and action item oriented session, we will discuss how to bridge the divide and do better work together.

This session will cover:

• Landing page theory and how to ensure technical SEO empowers instead of cannibalizes paid efforts through domain structure and settings.
• Balancing the conflicting objectives on creative and how to empower content marketing through PPC data.
• Workflows to consider in a more integrated and collaborative world.

This session is designed for marketing managers who own both functions, as well as agencies who may need to collaborate with another vendor/partner who owns another digital channel.

Register via Zoom at https://us02web.zoom.us/webinar/register/WN_HIkxoF5pTTO3z7wUwu5 

About Our Speaker

Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. As the founder and principal strategist at BigClickCo.com, she helps companies and agencies of all sizes to integrate PPC advertising into online media programs for brand promotion, demand generation, and customer acquisition. Lisa has led hundreds of paid advertising accounts for search engines (Google Ads and Microsoft Ads), mobile, display, retargeting, and social media ad campaigns. Her experience spans twenty years and includes working with national brands at agencies and at the enterprise level at Thomson Reuters.

Lisa has spoken about PPC, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts, and webinars alongside her industry columns. She is a recipient of the Microsoft MVP Award for Bing Ads PPC.

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