What almost 20 Years Working on Google Ads Has Taught Me
Jan 25, 2022 01:00 PM in Eastern Time (US and Canada)
Gianpaolo Lorusso has seen totally messed-up campaigns that unpredictably perform well. And other ones, technically perfect, to starve waiting for a compassionate PPC Pro to finally end their pains (& our losses). To really know what’s working and what we should leave to competitors, it is vital to track all conversion actions (inventing them, if necessary) and to use a scientific optimization method, such as “PPC CheckMate.” If you want a deep-dive into this simple, but yet powerful, methodology (which Gianpaolo still regularly uses in his accounts), do not miss this PSA webinar. Register via Zoom:
https://us02web.zoom.us/webinar/register/WN_RMUQzv5vQiCJYV1ncI10cQ