Prominence vs. Presence: Building a Breakthrough Content Strategy for LinkedIn

  • 15 Nov 2021
  • 12:00 PM - 1:00 PM
  • Zoom

Register via Zoom 

In the quest to be present where our audience is, the immediate strategy for marketers was making sure our content ended up everywhere. But being “present” is not the same as being prominent. If our content cannot stand out in the news feed, then every other trick we have in the bag – from targeting to ad formats- is pointless. How can marketers create content that cuts through the clutter and connects with audiences? Attend this session to discover actionable strategies for building breakthrough content. 

Key takeaways will include:

- An understanding of the LinkedIn member mindset and how to best appeal to them.

- Key strategies (with examples!) for creating content that cuts through the clutter.

- A deep dive into which offers convert, as well as a look at which don’t tend to convert.
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